We believe that customer recommendations are the most powerful tool in B2B marketing and sales.
When you have satisfied customers, how do you go about advertising with them?
Customer recommendations in the form of videos are testimonials that attract and convince prospects.
- The benefits of your offer are explained and recommended by a real user through a video.
- Videos are effective: Real customer examples create identification & trust.
- Clarification: What problem did your customer have before working with you? How did you solve it?
- Credible testimonial videos resolve (almost) all objections in advance.
More than 104 happy referral video customers
Typical problems in the B2B order acquisition
Interested parties do not understand the benefit for themselves because their offer is complex or requires explanation
Prospective customer does not understand what you do differently and better than your competitor
Due to weak communication, interested parties are not immediately convinced and do not register / drop out
If you make one of these mistakes, we need to talk.
We specialize in getting your customers in front of the camera and collecting effective references for you.
Are you making these 3 mistakes in your B2B?
- You are not using your satisfied customers
- You "only" rely on written references that are demonstrably not read / not believed by the target group
- Too little focus on the problem in the references, making it too technical and unusable for the reader (because they cannot identify with it)
Wouldn't it be better if your B2B marketing ...
- could advertise with satisfied customers as a video
- your customers would say on camera how satisfied they are
- When your customers describe their problems and show how you can help them
- When your customers speak for you and no longer themselves
The most effective persuasion medium: recommendation videos
The voice of the customer is the most powerful weapon for conveying credibility and effectively winning over prospective customers.
OUR FOUNDER IS KNOWN FROM
actaport, law firm software
Leading German provider of cloud-based law firm software for every size of law firm.
- Prospects make decisions faster to collaborate
- Discover the world of comprehensibility: Explainer videos for every topic
- 13% higher conversion rate
- Production of 10 testimonial videos to showcase different benefits and "cases"
CAMOPO by SMA, optimization software for hybrid power plants
Independent software product of SMA Solar Technology AG with worldwide marketing
- Testimonial videos as a medium of persuasion completely resolve the request for references
- Presentation of the collaboration through the preparation of "customer stories"
- Production of selected customer cases to showcase benefits
Recommendation-videos.com examples from our customers
Over 250+ accompanied video projects for companies worldwide in over 15 years clearly demonstrate our expertise.
What sets us apart from other options for building trust?
We specialize in getting your customers in front of the camera and collecting effective references for you.
Text reviews
- Anonymized texts do not inspire trust because they can be too easily faked
- Often only highlight individual aspects of the collaboration
- Get lost on the website
- Generate hardly any attention compared to videos
- Everyone knows that bad reviews can be deleted
"Image / Reference film"
- Quality does not match the value of your offer
- No focus on the problem statement
- The result of the content is a gamble due to the lack of proven processes
- High effort required for creation & coordination
- Do not tell stories but rather splice statements together
Recommendation Videos
- Provide an impression with their own, real stories of what your service feels like
- Focus on the problem statement & solution
- Your top customers speak on camera for you as a reference
- Maximum 3 hours of effort for your company
- Decades of experience with journalistic interviews
- An unbeatable sales medium with which you can outpace your competition
The Founder
Dominic Multerer, PhD h.c.
Already at 15, Dominic was involved with sales and marketing. It is his absolute passion.
He has been able to advance many companies as an interim CEO, CSO, CMO, etc.
He is convinced – and knows from his own practice – that video is the strongest medium and customers have the strongest voice. He combines this in recommendation-videos.com.
Dominic Multerer was named Germany’s youngest marketing director by Handelsblatt. Dominic Multerer knows what he’s talking about; he not only polarizes but also delivers tangible successes, says Handelsblatt: he has accompanied over 100 companies and knows what works – and what doesn’t. The marketing and sales professional from the field, a university lecturer at a private business school, and an experienced speaker at conferences is the author of management bestsellers (books) and the writer of numerous professional articles (for Brand Eins, Handelsblatt & Co.) – reaching as far as China.
How your recommendation video is created
Free consultation
We first conduct a non-binding conversation and discuss whether recommendation videos will work for you. Additionally, we explain our process and demonstrate, for example, how we can win over your top customers as references for you. We guarantee this; we even offer a money-back guarantee.
Understanding product / problem
The central task is that we understand your offer as well as the problems your customers faced before they used your service. The goal of recommendation videos is for your customers to report in front of the camera exactly about this „transformation“ through your service.
Define desired statements
Together with you, we define in advance the desired statements that should be said by your customers in the testimonial video. This approach has proven to be very effective in practice. We focus on your desired messages, and the reference giver repeats this in their own words.
Coordination, filming, editing
We take care of the entire scheduling process. Our experienced team visits your customers on-site – worldwide. On average, we achieve the perfect result for you.
Use of the recommendation videos
After delivering the testimonial videos, we offer you 2 hours of free consultation on how you can utilize the newly acquired content. In doing so, we draw upon a wealth of best practices.
Automated sales guy
We really exist!
Our location in Germany
Our experienced team of sales, marketing and video experts is based between Frankfurt and Cologne, more precisely in Koblenz (Germany).
From here, we can reach your customers in Germany and around the world very quickly!