We firmly believe that customer recommendations represent the most powerful tool in B2B marketing and sales.
If you have satisfied customers, how do you leverage them in your marketing strategy?
Customer recommendation videos are an effective means of attracting and converting prospects.
- The value of your offer is explained and recommended by a real user through video.
- Videos work: Real customer examples are an effective way to establish identification and build trust.
- Clarification: What problem did your customer face before working with you? How did you solve it?
- The use of credible recommendation videos has been shown to effectively address and resolve potential objections in advance.
Over 104 happy recommendation video clients.
Typical challenges in B2B customer acquisition
The potential client may not fully comprehend the benefits of your offer due to its complexity or the necessity for further clarification
The prospect may not fully comprehend the aspects that distinguish you from your competitors
Weak communication fails to convince prospects immediately, causing them to drop off or not respond
If you make one of these mistakes, we need to talk.
We specialize in getting your customers on camera and capturing powerful testimonials for you.
Are you making these 3 mistakes in your B2B?
- You're not leveraging your satisfied customers
- You are relying solely on written testimonials, which your target audience either does not read or does not trust
- Your testimonials lack problem-focused storytelling, which makes them too technical and ineffective because prospects cannot relate to them
Wouldn't it be preferable for your B2B marketing strategy to...
- could leverage satisfied customers through video marketing?
- your customers would share their satisfaction on camera?
- if your customers described their challenges and showcased how you helped?
- if your customers spoke for you instead of you having to do it yourself?
The most powerful persuasion tool: recommendation videos
Recommendation videos, in which customers share their experiences of using a product, are an effective marketing tool. These authentic testimonials provide a relatable, human perspective that resonates with the target audience and creates a strong impact. Featuring real customer voices enhances credibility and reinforces the authenticity of your message.
These videos serve as dynamic case studies and also address objections in a way that text alone cannot. They showcase how real people have tackled similar challenges and found effective solutions, which strengthens audience identification and builds trust.
It is recommended that companies use recommendation videos to persuade potential customers by means of the power of authentic customer testimonials.
The voice of the customer is the most powerful tool for building credibility and effectively converting prospects.
OUR FOUNDER IS KNOWN FROM
actaport, law firm software
Germany’s leading provider of cloud-based law firm software caters to firms of all sizes
- Prospective clients are more likely to decide in favour of working with you
- Discover the world of comprehensibility: Explainer videos for every topic
- 13% higher conversion rate
- Production of 10 recommendation videos to showcase different benefits and use cases
CAMOPO by SMA, optimization software for hybrid power plants
SMA Solar Technology AG is a global leader in the field of independent software products
- Recommendation videos can be a highly effective tool when it comes to addressing queries about references
- Demonstrate collaboration by creating compelling customer stories
- The production of selected customer cases will be used to highlight key benefits
RecommendationVideo.de – Case Studies from Our Clients
We have completed over 250 video projects for companies worldwide over the last 15 years, and our expertise is unparalleled.
What distinguishes our approach from other trust-building solutions?
Our specialism lies in helping you to get your customers on camera and capture testimonials that will have a real impact.
Text reviews
- Anonymous communications are not conducive to building trust as they can be easily faked
- Often only highlight individual aspects of the collaboration
- Get lost on the website
- Videos receive significantly more attention than this
- It is common knowledge that negative reviews can be deleted
"Image / Reference film"
- The quality does not match the value of the offer
- There is a lack of emphasis on the fundamental issue
- The unpredictability of content results is due to a lack of proven processes
- A significant amount of effort is required for both the creation and coordination processes
- They don’t tell stories - they just string together statements
Recommendation Videos
- Provide an authentic impression of what your service feels like through real customer stories
- It is important to focus on the problem and its solution
- Your most valued customers are available to provide verbal references on your behalf
- Maximum 3 hours of effort for your company
- Decades of experience in conducting journalistic interviews
- This is an excellent sales tool with which to outperform the competition
The Founder
Dominic Multerer, PhD h.c.
At the early age of 15, Dominic was already involved in sales and marketing, a field in which he has a particular interest.
In his capacity as interim CEO, CSO and CMO, he has already assisted a significant number of companies to achieve their objectives.
He is convinced of the power of video and the strength of customer testimonials, and combines both in Empfehlungsvideos.de.
At the age of 16, Dominic Multerer was recognised by Handelsblatt as Germany’s youngest marketing executive. He is an expert in his field, delivering tangible results for his clients. According to Handelsblatt, he has worked with over 100 companies and has a proven track record of success. As a hands-on marketing and sales expert, a university lecturer at a private business school, and a seasoned speaker at conferences, he is also the author of bestselling management books and numerous expert articles (published in Brand Eins, Handelsblatt & more)—with influence reaching as far as China.
How Your Recommendation Video Comes to Life
Free consultation
We begin with a no-obligation consultation to ascertain whether recommendation videos are the most suitable solution for your business. We will also provide a comprehensive overview of our process and demonstrate our approach to securing your top customers as reference providers. We are so confident in the effectiveness of our service that we offer a money-back guarantee.
Understanding product / problem
Our primary objective is to comprehensively understand your product offering and the challenges your customers face before using your service. The objective of recommendation videos is to encourage your customers to share their personal transformation, highlighting the tangible impact your solution has had on their lives, directly on camera.
Define desired statements
We work with you to define the key messages in advance. These are the statements that you would like your customers to convey in the recommendation video. This approach has proven highly effective in practice. We focus on your core messages, while your reference providers share them in their own words, ensuring authenticity and impact.
Coordination, filming, editing
Our company is responsible for the full scheduling process. Our experienced team will visit your customers on-site, worldwide if required. On average, we achieve the perfect result for our clients.
Use of the recommendation videos
Following the delivery of your recommendation videos, we will offer you two hours of complimentary consulting on how to optimise the use of your new content. We draw from a wealth of best practices to ensure maximum impact.
Automated sales guy
We really exist!
Our location in Germany
Our experienced team of sales, marketing and video experts is based between Frankfurt and Cologne, specifically in Koblenz, Germany.
This strategic location allows us to efficiently reach your customers across Germany and worldwide.